About Me:
My name is George. I’m from Derbyshire, in the UK. I hate the rain and cold, so I moved to Barcelona, working remotely for a UK SEO agency. My tasks involve:
Personal Projects:
I also practise what I preach. I niched into UK 90s nostalgia, grew @90skidnostalgia to 173k in about 18 months,
and built 90skidnostalgia.co.uk. Monetised with BOF product pages, awareness blogs and optimised categories.Sales now come via SEO and via Instagram through CTAs in videos and the link in my bio.
Relevant Experience
My skills are rooted in SEO and content, and I have been developing my organic social skills in my spare time.
SEO Specialist at Bird Marketing
MARCH 2024 - PRESENT
I manage a client portfolio end to end at Bird, a fully remote agency with clients in the UK, USA and UAE. I do everything myself from research through campaign planning to execution and reporting, with no delegation. I am solely responsible for results, client retention and growth, managing more than £10,000 in monthly retainers across 10 clients, and proactively securing renewals and budget increases.
Build data led SEO strategies from original research and testing
Create campaign plans, set priorities and own delivery to deadlines
Conduct keyword research, map intent and plan content
Deliver on page, technical and off site optimisation, including backlink outreach
Run SEO audits and produce clear, prioritised roadmaps
Set up and maintain GA4, Google Search Console and Google Tag Manager
Produce concise, outcome focused reports with next actions
Manage citations and local SEO to improve map pack visibility
Handle image optimisation, redirect management and site migrations
Apply custom CSS and light design to implement recommendations
Stay on top of core updates, AI Overviews and policy changes
Lead client comms, retention and upsell, including renewals and budget increases
SEO Specialist at Alphageek
AUGUST 2022 - JANUARY 2024
I joined straight out of university as the company’s first SEO hire. I was not client facing, so I took direction, planned the work and delivered. Most of my output was search led blogs with regular on-page and technical tidy ups. The day to day experience made me hungry to learn more.
Wrote and optimised blogs using keyword research and SERP analysis, linking into service/product pages
On-page and technical basics: meta-titles, meta-descriptions, headings, internal linking, basic schema, sitemaps, robots.txt, redirects, indexing checks, speed and Core Web Vitals
Reporting and tools: set up GSC and GA4, built Looker Studio dashboards, worked on WordPress, Shopify, Webflow, and Magento websites. Learnt how to use third-party SEO tools such as, Screaming Frog, Ahrefs and SEMrush.
Client Case Studies
Here are some examples of my work and the impact this has had for each company. As you'll see, there are both B2C and B2B examples.
B2C Gold Bullion Company:
This client has a £2,000/month budget, they've had record-breaking month after record-breaking month. They've also been able to expand into a new office and hire two new staff members as a result of their recent successes.
GOOGLE METRICS:
MAY 2025 - OCT 2025 VS PREVIOUS PERIOD
Over the past six months, traffic, impressions and average position have risen sharply. Early gains came from restructuring the bullion taxonomy by creating new parent landing pages for Gold Bullion and Silver Bullion, and nesting Gold Bar, Gold Coin, Silver Bar and Silver Coin beneath them. Previously, bar and coin pages sat at the top level, which limited visibility for holistic bullion searches. I then added pension gold pages, implemented schema markup, and most recently launched a glossary targeting high-volume jargon queries. This captures awareness traffic, builds authority and moves users from awareness to consideration. Additionally, the coin and bar pages lacked self-referencing canonicals and site speed was slow, so I installed LiteSpeed and carefully adjusted settings to improve performance, and I ensured the coin and bar pages no longer used the homepage as the canonical URL.
I focused on the sharp rise in domain rating over the last six months. Traditional guest-post backlinks underperformed even with strict criteria, so I pivoted to answering Featured questions and producing digital PR pieces passed up by high-DR publishers. As this is a YMYL site, that authority lift increased DR and improved rankings for commercial keywords.
As you can see from the graph, organic traffic has risen significantly in the past few months, with a steady increase in referring domains from the backlinks obtained too. Although this graph should be taken with a pinch of salt due to Google’s latest update Google’s latest SERP changes update making a lot of third-party tools inaccurate.
B2C Gym in Abu Dhabi:
GOOGLE METRICS:
MAY 2025 - OCT 2025 VS PREVIOUS PERIOD
RANKINGS SINCE THE START OF THE CAMPAIGN
The aim was to lift rankings for relevant commercial keywords for a gym in Abu Dhabi. During planning I identified local intent as the biggest opportunity, so I created a series of location pages targeting gym near [area] searches across Abu Dhabi. This captured nearby searchers, drove qualified traffic and increased form submissions. Within four months, most of the agreed keywords reached page one locally, with clear uplifts in clicks and impressions.
B2B High-End Inflatable Company
GOOGLE METRICS:
MAY 2025 - OCT 2025 VS PREVIOUS PERIOD
RANKINGS SINCE THE START OF THE CAMPAIGN
The site was brand new with a Domain Rating of 0, only branded terms ranking, and a niche market with limited keyword volume. I carried out deep keyword discovery to isolate B2B intent, then built sector specific inflatable for [sector] pages to capture qualified searches while avoiding B2C terms. I applied conversion rate optimisation with clearer calls to action, streamlined forms and stronger trust signals. I installed Microsoft Clarity and, after a month, I did a heatmap analysis to identify and fix friction in the journey, which lowered bounce rates. The work lifted relevant traffic and leads, including a recent enquiry from FOX Sports. I also added llm.txt as a result of a new Yoast update.
Education
Degree
1st Class in Marketing (BA) from Birmingham City University (2019 - 2022)
I achieved the highest marks in my cohort for several modules, including Service Experience Design and Social Marketing. Alongside the taught programme, I put in extensive independent study and applied what I learnt in lectures and seminars to real briefs and projects, building a genuine competitive edge.
Engaged deeply with marketing lectures and seminars, applying frameworks such as STP, 4/7Ps, AIDA and funnel models to coursework
Ran primary research for projects, including surveys, interviews and basic usability testing, then translated findings into insights
Practised campaign planning end to end, from audience definition and positioning to messaging, channels and measurement
Produced strategy papers, creative briefs and presentation decks, presenting to lecturers and peers for critique
Used data from case studies and public sources to build simple dashboards and track outcomes against KPIs
Explored service design methods in workshops, mapping customer journeys and identifying pain points and opportunities
Read beyond the syllabus to connect academic theory with current industry practice and emerging trends